How Unite Leveraged AI Avatar Technology for Siemens' Digital Strategy

In a groundbreaking collaboration that showcases the future of digital advertising, Unite worked with REF+ to bring an innovative campaign concept to life using advanced AI avatar technology. Together, we successfully deployed AI solutions to clone Brazilian celebrity Renata Fan for Siemens' latest campaign, achieving new levels of content personalization and scalability.

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Creative Vision Meets Technological Innovation

When REF+ envisioned an ambitious campaign requiring hundreds of personalized videos with Renata Fan, they sought Unite's expertise in AI-driven marketing solutions. Siemens needed to reach diverse audiences with highly customized messages about electrical safety across multiple consumer journeys. Traditional production methods would have made this vision prohibitively costly and time-consuming.

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Collaborative Solution Development

In close partnership with REF+'s creative team and AI specialists from Unite, we developed a sophisticated technical solution to bring this vision to reality. The resulting AI avatar system could:
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• Capture the presenter’s natural charisma and expressions
• Replicate her voice with a perfect personality match
• Enable automated lip-sync from text input
• Generate hundreds of video variations without additional studio time

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Technical Implementation

As technology partner, we implemented multiple AI technologies:

• Deep learning models for facial expression replication
• Advanced voice synthesis maintaining personal speech patterns
• Neural networks for natural movement generation
• Automated lip-syncing algorithms
• Text-to-video conversion systems

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"Unite conducted comprehensive testing of various technologies to maintain Renata's charisma and expressions while enabling text-based video generation without extra studio recordings," explains Renato Pereira, Chief Creative Officer at REF+.

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Our technical team collaborated through extensive testing to strike the right balance between authenticity and scalability.

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Strategic Impact

The collaboration allowed Siemens to:

• Map consumer searches for electronic products
• Create customized messages for different purchase funnel stages
• Deliver contextually relevant content about electrical safety
• Adapt to seasonal trends and consumer interests
• Scale across multiple digital platforms

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Real-World Results

Through this partnership, we helped Siemens achieve:

• Hundreds of personalized video variations
• Precise targeting of specific consumer segments with relevant messages
• Consistent brand voice across all content
• Significant cost savings in content production
• Agility to respond to market trends and consumer behavior

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“The use of Artificial Intelligence through a sophisticated media strategy to impact diverse audiences supports our goal of scaling key messages about the importance of quality electrical protection in a simple and humorous way across various consumer occasions. Choosing Renata Fan was also a great decision, as she has high engagement with our customers," says Viviane Chimanski, Marketing Coordinator for Siemens Electrical Products.

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The Future of Creative Technology Partnerships

This collaboration between the agency and Unite exemplifies the power of blending creative vision with technological expertise. As marketing technology advances, such partnerships will continue to unlock new possibilities in digital advertising.

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This groundbreaking use of AI avatar technology highlights how agencies and tech partners can transform traditional celebrity campaigns into scalable, personalized marketing solutions while maintaining authenticity and brand value.

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